Scam-tastic
I don't think I can stand much more of "I cut down 9 pounds of belly fat every 11 days by following this one simple rule" "I cut down 42lbs in one month by following this one simple rule" and all variations thereof. You can't actually find the "one simple rule." The various versions of this totally inescapable advertising campaign are selling Chinese tea, acai berry capsules, and "colon cleanse" products through the use of fake blogs, "Hi I'm Jenny a working mom and I started this blog to share with you how I lost 25lbs in one month with my two step formula!" See, that's not "one simple rule."
There's some new TV commercial where it's said over and over "If you want to drop fat (slight pause) and weight..." OK you want to lose fat AND weight. Not one or the other? Just so we're clear on that.
I get a lot of hits to my site from searches for "Kettlenetics," an infomercial for an exercise program that uses an extremely light kettlebell. I wrote about "Kettlenetics" in this blog entry. Through referral links I found this video which explains a few things:
Essentially, the program is an aerobics-style dance routine using the equivalent of heavy hands weights. In that respect, you might consider it somewhat legitimate for what it is. But is it a kettlebell program? NOT ON ANY LEVEL. "Kettlenetics" and "KBell" are completely made up words so I guess this woman can claim she's an expert in those subjects since she invented them.
I think of wussy infomercial-style exercise products and programs as "Suburban Mom" exercise. There are always certain common denominators:
Liberal use of the words "sculpt" and "tone"
Heavy emphasis put on sexiness instead of health, endurance, or strength
Requires very little time commitment per session and overall. That's usually a big selling point (Ten minutes a day! Drop a jeans size in the first week!)
Touted as easy enough for anyone to do with low effort requirements overall
Makes it a point to say you won't get big and bulky. Oh there's definitely no chance of that!
Comes with all manner of DVDs and journals and posters and often something completely unrelated, like some multi-purpose gadget or an interchangeable handbag
Often features some ordinary-looking person insisting that if they can do it, ANYONE can!
If all the claims were true and all the products worked, we wouldn't be a society with more overweight and obese people than there's ever been. We are so gullible when it comes to weight loss and exercise claims. Will people never learn that there is no magic pill or magic tea or magic berry or magic super-simple exercise that will circumvent basic human physiology? I think it's like angels and heaven. Everybody just wants so much for it to be true that they keep telling themselves it is.
You know, there IS one simple rule. To work your ass off, YOU HAVE TO WORK YOUR ASS OFF.
There's some new TV commercial where it's said over and over "If you want to drop fat (slight pause) and weight..." OK you want to lose fat AND weight. Not one or the other? Just so we're clear on that.
I get a lot of hits to my site from searches for "Kettlenetics," an infomercial for an exercise program that uses an extremely light kettlebell. I wrote about "Kettlenetics" in this blog entry. Through referral links I found this video which explains a few things:
Essentially, the program is an aerobics-style dance routine using the equivalent of heavy hands weights. In that respect, you might consider it somewhat legitimate for what it is. But is it a kettlebell program? NOT ON ANY LEVEL. "Kettlenetics" and "KBell" are completely made up words so I guess this woman can claim she's an expert in those subjects since she invented them.
I think of wussy infomercial-style exercise products and programs as "Suburban Mom" exercise. There are always certain common denominators:
Liberal use of the words "sculpt" and "tone"
Heavy emphasis put on sexiness instead of health, endurance, or strength
Requires very little time commitment per session and overall. That's usually a big selling point (Ten minutes a day! Drop a jeans size in the first week!)
Touted as easy enough for anyone to do with low effort requirements overall
Makes it a point to say you won't get big and bulky. Oh there's definitely no chance of that!
Comes with all manner of DVDs and journals and posters and often something completely unrelated, like some multi-purpose gadget or an interchangeable handbag
Often features some ordinary-looking person insisting that if they can do it, ANYONE can!
If all the claims were true and all the products worked, we wouldn't be a society with more overweight and obese people than there's ever been. We are so gullible when it comes to weight loss and exercise claims. Will people never learn that there is no magic pill or magic tea or magic berry or magic super-simple exercise that will circumvent basic human physiology? I think it's like angels and heaven. Everybody just wants so much for it to be true that they keep telling themselves it is.
You know, there IS one simple rule. To work your ass off, YOU HAVE TO WORK YOUR ASS OFF.
posted by Dagny at
4:42 AM
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